One of the major ideas that stuck out to me with this section especially with Adams interview as the quote, “Women are animalized and animals are sexualized and feminized. ” (13). Here we have a piece of chicken sitting on a plate. But the display of the meat is with its legs up in the air, strung up, with its rear hanging out in the open. The pose of the chicken reminds me that of something that would be displayed in an adult magazine full of women. I feel as if the two mirror each other in ways beyond just posing. We idolize, romanticize, an over sexualized both women and meat, we have a desire for it to look sexy and eye appealing. We treat another body and another life as an object that we should and do consume. Adams quotes, “Meat is like pornography: before it was someone’s fun, it was someone’s life.”. In order for people to enjoy meat or enjoy pornography, it has to come something else. Although, this is not entirely always a true or fair comparison because there are women who make a full choice to be in magazines and want to display their bodies openly in the nude. But this is always an expectation that society puts upon women for men to enjoy. Men want to enjoy women on a platter, in her bare skin, ass out, legs up, with no arms for defense or face to speak, just like in the photo above. If this was an advertisement it speaks to all of the meat-eater as being a sexy display of food, but also subconsciously reminds us of the woman on the platter for men.
This is an example of an actual advertisement that over sexualizes animals, and objectify women in a sense. This promotion for a tattoo and barbecue themed festival used to promote the event to a certain crowd, people interested in tattoos and meat. But the advertisement does this in a way that doesn’t exemplify how great the food will be, how well done tattoos artists are, how fun the event will be, it instead uses a picture of a female pig given female human characteristics. The pig is given a large rear in a rather skimpy thong, giving the viewer a seducing wink, covered head to toe in tattoos. The pig is made to look like a sexy as possible according to society’s standard to attract males. The advertising objectifies women, subtle saying that this is the way you should dress and look when coming to the event. The pig is also serving food on a platter to the viewer, another way of subtly implying that this is a woman’s place; to look attractive in skimpy clothes while serving food. Men and advertising firms continually project these ideas of women should be. This projection makes women feel as if they don’t have a large ass hanging out of their underwear and serving men food then they are not good enough, or up to men standards.
This last image, and personally my favorite from the gallery. Why this image is my favorite is because of the humor involved in it, it is the rapper Ludicrous sitting in front of a larger plate of wings, with hot size, seasonings, and fries. Why this picture is funny to me is just the overall ridiculousness of the image and absurdity of the shot. But the picture does still holds true to some of the ideas that relate the way we as a society view women and animals. Relating back to the first image, like mentioned before “Men want to enjoy women on a platter, in her bare skin, ass out, legs up, with no arms for defense or face to speak” we notice that there is no concern or sight of the women’s other bodies parts just her bare leg. The rapper is salting the leg as if to consume it, this could be taken in several lights. If you wanted to take it from Ludicrous artistically point, it could be seen as a double entendre or innuendo as to say he wants to consume her, a euphemism for a sexual act. When we look at the image through the ecofeminist perspective we see it as a way to objectify the women using her body, with a comparison to what many consider to be delicious fried chicken. The image projects an idea that women are meant for nothing but man’s consumption, she is meant to give herself up, and be added to (the salt) by men. She is nothing more than her body, made to feed man’s sexual appetite. It also projects this idea that this is how women’s legs should look, shaven, skinny, nice looking, bare, with a nice pair of heels. I believe this is an add for a brand of chicken wings, using a celebrity to help sell their brand. They uses the image to help increase their brand identity, using sex, fame, and womanizing culture to aid in the sales of chicken to mainly men, in this case mostly likely African-American men by using a black artist to sell an stereotypical image to society.
This final image was a recent ad made by Burger King that received a lot of backlash from consumers. The ad uses sexual references to help build their following and get people to try their new sandwich. This image again reinforces the idea that women are related to two purposes only for food and for sexual activities. Burger King in the add suggests that women are designed to service men, and that their sandwich will make you feel as if you are receiving a sexual favor from a beautiful woman. The image also enforces the idea that women are supposed to wear make up even when eating which can pose many problems especially eating a sandwich like the one presented. In general women have been and are constantly over sexualized in all form of media they are constantly seen as nothing more than just objects with no feelings, similarly to how people view animals as simply food and not like living things. The objectification can be seen as a way for society to systematically oppress women in such as way that they cater to men, remain sexual entities, and can do little to rise above this level of being.